12 Data-Driven Pricing And Monetization

Strategies for B2B

12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.


What you'll learn:


  • Successful monetization strategies from Spotify, Zoom, Atlassian, Fender Play, Slack, Apple, Airbus, and more
  • The importance of metric-based vs flat-fee pricing
  • Using automation to drive subscription growth
  • Monetizing an ecosystem to generate additional recurring revenue streams
  • Aligning with channel partners around a subscription model
  • How enabling subscription flexibility drives conversion, adoption, expansion, and retention
  • PLUS: A B2B Pricing and Monetization Quick Guide to getting started!


(Chapter excerpt from the new book, Industrial Subscription Economy, by Stephan Liozu.)

GET THE EBOOK

    [select* country class:form-control first_as_label "Country *" "国家/地区..." "（必填）" ""中国" ""不丹" "东帝汶" "中国台湾" "中国香港特别行政区" "中非共和国" "丹麦" "乌克兰" "乌兹别克斯坦" "乌干达" "乌拉圭" "" "乍得" "也门" "亚美尼亚" "以色列" "伯利兹" "佛得角" "保加利亚" "克罗地亚" "关岛" "冈比亚" "冰岛" "几内亚" "几内亚比绍" "列支敦士登" "刚果" "刚果民主共和国" "利比亚" "利比里亚" "加拿大" "加纳" "加蓬" "匈牙利" "北马其顿" "" "北马里亚纳群岛" "南乔治亚岛和南桑威奇群岛" "南极洲" "南苏丹" "南非" "博内尔" "博茨瓦纳" "卡塔尔" "卢旺达" "卢森堡" "印度" "印度尼西亚" "危地马拉" "" "厄瓜多尔" "厄立特里亚" "吉尔吉斯斯坦" "吉布提" "哈萨克斯坦" "哥伦比亚" "哥斯达黎加" "喀麦隆" "图瓦卢" "土库曼斯坦" "土耳其" "圣卢西亚" "圣基茨和尼维斯" "圣多美和普林西比" "圣尤斯特歇斯" "圣巴泰勒米" "圣文森特和格林纳丁斯" "圣皮埃尔和密克隆" "圣诞岛" "圣赫勒拿岛、阿森松岛、特里斯坦达昆哈" "圣马丁" "圣马丁岛" "圣马力诺" "圭亚那" "坦桑尼亚" "埃及" "埃塞俄比亚" "基里巴斯" "塔吉克斯坦" "塞内加尔" "塞尔维亚" "塞拉利昂" "塞浦路斯" "塞舌尔" "墨西哥" "多哥" "多米尼克" "多米尼加共和国" "奥兰群岛" "奥地利" 委内瑞拉" "孟加拉国" "安哥拉" "安圭拉" "安提瓜和巴布达" "安道尔" "密克罗尼西亚" "尼加拉瓜" "尼日利亚" "尼日尔" "尼泊尔" "巴勒斯坦民族权力机构" "巴哈马" "巴基斯坦" "巴巴多斯" "巴布亚新几内亚" "巴拉圭" "巴拿马" "巴林" "巴西" "布吉纳法索" "布维岛" "布隆迪" "希腊" "帕劳" "库克群岛" "库拉索岛" "开曼群岛" "德国" "意大利" "所罗门群岛" "托克劳" "扬马延岛" "拉脱维亚" "挪威" "捷克" "摩尔多瓦" "摩洛哥" "摩纳哥" "文莱" "斐济" "斯威士兰" "斯洛伐克" "斯洛文尼亚" "斯瓦尔巴岛" "斯里兰卡" "新加坡" "新喀里多尼亚" "新西兰" "日本" "智利" "柬埔寨" "根西岛" "格林纳达" "格陵兰" "格鲁吉亚" "梵蒂冈城" "比利时" "毛里塔尼亚" "毛里求斯" "汤加" "沙特阿拉伯" "法国" "法国南部领地" "法属圭亚那" "法属波利尼西亚" "法罗群岛" "波兰" "波多黎各" "波斯尼亚和黑塞哥维那" "泰国" "泽西岛" "津巴布韦" "洪都拉斯" "海地" "澳大利亚" "澳门特别行政区" "爱尔兰" "爱沙尼亚" "牙买加" "特克斯和凯科斯群岛" "特立尼达和多巴哥" "玻利维亚" "瑙鲁" "瑞典" "瑞士" "瓜德罗普岛" "瓦利斯群岛和富图纳群岛" "瓦努阿图" "留尼旺岛" "英属维尔京群岛" "荷兰" "莫桑比克" "莱索托" "菲律宾" "萨尔瓦多" "萨巴" "萨摩亚" "葡萄牙" "蒙古" "蒙特塞拉特" "西班牙" "诺福克岛" "贝宁" "赞比亚" "赤道几内亚" "赫德岛和麦克唐纳群岛" "越南" "阿塞拜疆" "阿富汗" "阿尔及利亚" "阿尔巴尼亚" "阿拉伯联合酋长国" "阿曼" "阿根廷" "阿鲁巴" "韩国" "马尔代夫" "马恩岛" "马拉维" "马提尼克岛" "马来西亚" "马约特岛" "马绍尔群岛" "马耳他" "马达加斯加" "马里" "黎巴嫩" "黑山共和国"]

    I'd like to regularly receive marketing communications and updates about products and services of Zuora, Inc. and its global affiliates as further described in the privacy statement.

    I understand that I can withdraw my consent and unsubscribe at any time by clicking on the unsubscribe link contained in every email communication I receive or by changing my settings at any time at Zuora's communications preference portal.