New: Global Survey of Marketing and Insights

Professionals


  • Rapidly shifting market conditions and ever-changing consumer needs have caused organisations to re-evaluate, evolve, and simplify their insight operations over the past few years.
  • Toluna conducted a survey of 395 Marketing and Insights professionals from 14 countries across 25 industries, to better understand their experiences and expectations for the future of the market research industry.



  • The report examines trends regarding research budgets, scalability, agility, and speed, spotlighting the emerging demand for “smart simplification.”

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