New: Global Survey of Marketing and Insights
Professionals
- Rapidly shifting market conditions and ever-changing consumer needs have caused organisations to re-evaluate, evolve, and simplify their insight operations over the past few years.
- Toluna conducted a survey of 395 Marketing and Insights professionals from 14 countries across 25 industries, to better understand their experiences and expectations for the future of the market research industry.
- The report examines trends regarding research budgets, scalability, agility, and speed, spotlighting the emerging demand for “smart simplification.”
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