Estimating the long-term cost of data breaches to brands and business today.

Cybersecurity has been a hot topic of discussion, especially in the current times that we live in. Indeed, what was once an arcane subject that only the most seasoned of IT professionals would understand, has now spilled over into the lexicon of laypeople as well. Terms like Vishing, Phishing, Data Security and Privacy Policy are becoming an increasingly common part of our daily conversations.

Much of this reflects the world that we live in. As we transform into a data-rich, but time-poor society, we are increasingly relying on technology to ease some of the pressure on our time. Why, for instance, take the trouble of walking down a street to hail a cab when Alexa or Siri can do your bidding just as easily? The way we interact with the outside world has fundamentally changed. It is no longer a purely "real" world that we interact with, it is a mix of physical and digital experiences. And new tech like Al and AR are only blurring those lines more.