How Promega Ditched Paper Forms and Doubled Event Leads.

Poor data quality was damaging Promega's field marketing team’s follow-up efforts and event ROI. They tried using paper forms but found that handwriting caused issues. They also explored a custom tablet application solution. Promega acquired Integrate Event Lead Management (ELM) and solved their event lead capture issues — increasing the ROI of their event programs.

ELM includes a universal mobile app with integrations to 70+ event registration companies. It supports badge scanning, business card capture, and data entry into customisable forms. Learn how Promega's events team used ELM to generate 42% more leads and increase data accuracy by 99%.

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