Four Ways to Align Content Syndication and ABM
Content syndication is a classic demand tactic in B2B marketing. But it is being underutilized in ABM program strategy and execution. Content syndication should be incorporated into ABM programs to extend the reach of customized ABM content; respond to purchase intent signals in target accounts; be a tool to build out buying groups in the marketing database; and to help identify active buying groups within accounts for Sales. This eBook examines each of these use cases for content syndication.