From banking to employment to insurance, identity verification technology is the modern world’s gatekeeper. Systems underpinned by artificial intelligence and machine learning, now control access to a diverse range of services, offering the potential to reduce onboarding friction and enhance the customer journey.

However, certain aspects of digital identity systems, if poorly designed, can mean that not every customer has a fair and equitable experience. Ensuring that biometric and document verification technologies work effectively for users regardless of race, ethnicity, sex, gender identity, age, national origin or disability, is essential for modern businesses.

This report demonstrates that with well-developed underlying technology and a carefully considered design process, it is possible for businesses to utilize identity systems that strive to achieve “zero bias Al" and which leave no one behind.