DGR Content Distribution and Engagement Report
B2B marketers understand the importance of content marketing, but many struggle to execute their content strategies effectively. Recent research from the Content Marketing Institute found that 71% of content marketers believe content marketing is becoming more important for their business. However, 54% of them reported only moderate success with their content marketing strategies. To help B2B brands address this issue, this special report by Demand Gen Report (DGR) titled "What's working in Content Distribution & Engagement" examines current trends shaping the content engagement and distribution landscape. It covers topics such as the top channels and formats B2B practitioners are leveraging to share and promote content, insights into buyers' changing content preferences, and the various tools and technologies powering content distribution and tracking engagement. The report also delves into how companies are taking a more conversational, humanized approach to content creation, with a specific focus on the role automation and artificial intelligence play.
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