From Browser to Buyer: Nurturing your Content Syndication Leads
Content syndication is a popular B2B marketing tactic that can benefit any business when executed correctly. However, changes in B2B buyer behavior mean that traditional approaches, such as immediately sending leads to a tele-sales team, may damage your content syndication program's effectiveness and hurt your relationship with sales. Today, buyers expect easy digital access to information and open prefer a rep-free experience, making a thoughtful lead nurture strategy essential to success. Read this eBook to educate yourself on the latest data-driven approaches to effective, profitable content syndication nurture, including personalized email nurture, multi-channel nurturing, lead scoring, effective lead routing, and comprehensive measurement. See how these approaches generate predictable pipeline through content syndication.
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