The B2B Revenue Marketing Platforms Landscape, Q2 2023
Forrester’s Overview Of 29 Vendors
The market for B2B revenue marketing platforms is emerging in response to a myriad of evolving marketing conditions. These conditions include the transition from individual leads to embracing buying groups as the focal point during B2B purchasing decisions, the influence of data and insights on every aspect of marketing roles and responsibilities, and the increasing feature overlap among the leading marketing engagement platforms.
Forrester defines a B2B revenue marketing platform as:
- A comprehensive solution that enables marketing teams to execute their lifecycle revenue marketing (LRM) efforts by providing a holistic view of prospects, buying groups, and customers, as well as their interactions and impact on the business.
Discover in this Report that how B2B revenue marketing platforms is emerging in response to a myriad of evolving marketing conditions.
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