2023 Digital Trends Experience Index

Leaders from around the world reveal 2023’s digital trends.


For over a decade, we’ve been charting the digital landscape to share insights that will help business leaders weather the challenges ahead. Your customers are re-evaluating their investments, and our data shows that the bar for great customer experiences keeps rising. We analyzed responses from over 9,000 marketing and customer experience teams across the globe to create the 2023 Adobe Digital Trends report. Discover what trends businesses are focused on and why getting creative in every part of your business is a must.

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