Accelerate Consumer Insights And Privacy With Data Clean Rooms
Check out our January 2023 study, "Accelerate Consumer Insights And Privacy with Data Clean Rooms: How Clean Rooms Set Firms Up For Success In The Face Of Data Deprecation" and get a data-driven analysis of how marketers want to use clean rooms and their challenges adopting them.
Marketers face the hurdles of data deprecation in multiple ways: new privacy regulations, cookie & ad identifier restrictions, and increased consumer privacy expectations. To better understand how Clean Rooms fit in to solve for these needs, TransUnion commissioned Forrester Consulting to survey more than 300 leaders to hear how they think about the future of data collaboration in the face of the current obstacles.
Learn through this guide:
- How data clean rooms can help improve customer data access, ad targeting,
marketing measurement, and customer trust
- Marketers’ top priorities for adopting clean room technologies
- Some of the most common challenges to adopt data modernization strategies
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