Beyond Answer Rates
While historically, many enterprises have viewed outbound calling as an expense, recent research from Forrester Consulting revealed organizations cited digital/voice channels as important to improving the customer experience — which was actually the top business goal for the year, surpassing revenue growth. Read the full report here¹.
Considering enterprises’ heightened focus on the customer experience — where they stated the phone plays an integral role — a fresh look at their outbound calling strategies is in order.
Explore this eBook to discover:
- Whether answer rates are an accurate indication of consumer engagement
- How to earn customer trust via the outbound calling experience
- Ways our enterprise customers use branded calling and phone behavior
intelligence to achieve their top business goals
¹ An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications in 2022, a commissioned study conducted by Forrester Consulting on behalf of TransUnion.
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