Four Keys to Predicting Online & In-Store Demand Across Global Markets
The worldwide Covid-19 pandemic didn't spare any sector of the economy, and the retail sector was certainly no exception. In a world where unexpected events can curtail the in-store experience, and where online competitors can quickly step in to fill the void, many retailers have transitioned to hybrid online-offline models.
We’re clearly in the early stages of a worldwide retail renaissance, and consumer behavior is changing.
Over the past few years, we’ve had the chance to work with many prominent international retailers to help them absorb recent shocks to the economy and wild fluctuations in consumer demand in their local and global markets.
With our help, our clients were able to quickly recalibrate their predictive models when in-store foot traffic dropped to zero due to the pandemic, and when it came back unevenly around the world. They managed uncertainty much better than the competition, and were able to bounce back faster too.
We developed best-practices for data-driven market forecasting and are thrilled to be sharing them with you in this report. Recommendations are based on hands-on experience over the past three years with dozens of retailers around the world.
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