Braze

Modern Customer Retention: What You

Need to Know


Growth can only fuel a company for so long, but retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s one of the most impactful things your brand can do to ensure long-term success.

Want to master retention? Let’s explore the basics and learn how marketers can measure and drive retention for long-term success. Download our handy guide for a quick crash course on all things retention.

In this guide, you'll learn:

  • The basics of retention and how to measure it
  • 7 key retention strategies that work
  • How to predict and troubleshoot churn
  • Strategies leading brands like Showmax and Getaway use to improve retention


“Most companies are sustained by following a longstanding principle known as the 80/20 rule, in which about 20% of customers (usually the most loyal ones), generate about 80% of business.” 

Strategies to Drive Higher Retention Rates 

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