Executive Summary: Creativity in Motion
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Augmented and virtual realities, greater personalization and self driving vehicles are all fundamentally changing the experience of owning a car.
Our Executive Summary (PDF) unpacks the biggest challenges and opportunities for OEMs:
- Driving innovation while preserving tradition.
- Designing for individual customer desires.
- Opportunities in the digital experience space.
- Why creativity will define the future for OEMs.
You'll also receive key insights from Benjamin Nawka, Head of Design Daimler Truck Asia and Adobe’s Scott Belsky.
Language: English
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