Is Your Outbound Calling Strategy Working?
While historically, many enterprises have viewed outbound calling as an expense, recent research from Forrester Consulting revealed organizations cited digital/voice channels as important to improving the customer experience — which was actually the top business goal for the year, surpassing revenue growth. Read the full report here.
Considering enterprises’ heightened focus on the customer experience — where they stated the phone plays an integral role — a fresh look at their outbound calling strategies is in order.
Learn how TruContact™ Branded Call Display (BCD), Phone Behavior Intelligence (PBI), and Dialer Intelligence, Powered by Neustar® can help you enhance the customer experience and reach more of the right customers at the right time on the right device.
Takeaways
- Whether answer rates are an accurate indication of consumer engagement
- How to earn customer trust via the outbound calling experience
- Ways our enterprise customers use branded calling and phone behavior intelligence to achieve their top business goals
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