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Designed for Optimization and Seamless Deployment

Thursday, February 22, 2024

2:00 PM Eastern Standard Time


30 minutes

Are you feeling pressured to optimize operations, but limited–by budget or fear–to address systems or order picking solutions? We're here to help.

In the second of our webcast series, attendees will learn in this case study, how Synergy Logistics helped McGee & Co., a leading home décor and furnishing company, transform its distribution operations through a simultaneous deployment of SnapFulfil WMS, SnapControl MAO, and Chuck, an AMR solution from 6 River Systems, Part of Ocado Group. 

Smitha Raphael, Chief Product & Delivery Officer at Synergy Logistics and Royanna Chappell, VP of Strategic Accounts for 6 Rivers Systems, Part of Ocado Group, will share how they collaborated to help McGee & Co. achieve its fulfillment automation objectives while avoiding lengthy multi-phase project timelines.

Speakers:

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Smitha Raphael

Chief Product and Delivery Officer, Synergy North America Inc.

Smitha Raphael currently serves as Chief Product & Delivery Officer for Synergy North America Inc., the makers of tier 1, cloud-based warehouse management system, SnapFulfil.


With over 20 years ofexperience in the supply chain and technology sectors, Smitha is a talented glass-ceiling breaker. In herpast 11 years at Synergy, Smitha has progressed through positions of increasing responsibility to serveas a domain expert in the WMS sector, with a deep understanding of supply chain challenges and how to drive value for customers.

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Royanna Chappell

VP of Strategic Accounts, 6 River Systems, Part of Ocado Group

Royanna is an accomplished supply chain practitioner who has spent more than 25 years in the Supply Chain Industry impacting business processes within distribution, transportation planning, forecasting, demand planning and systems integration.


Royanna joined 6 River Systems in 2019, initially tasked with designing and selling warehouse robotic solutions for some of the largest global supply chains. She was promoted to her current role in 2022.

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Host: David Maloney

Group Editorial Director, DC Velocity and Supply Chain Xchange

David Maloney is the editorial director of DC Velocity and Supply Chain Xchange. He has been a journalist for more than 30 years and has been with DC Velocity since April of 2004. Prior to joining DCV, David was senior editor for Modern Materials Handling, where he reported on distribution and supply chain operations.


David also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. David combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including Web-based videos highlighting top distribution and logistics facilities, Webcasts and other cross-media projects. David continues to live and work in the Pittsburgh area.


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