Brand building and personalization in the automotive industry.
The automotive industry is expected to change as much in the next decade alone as it did in the entire century before. In a world where consumers view brands as signifiers of their own identity and expect their cars to be as personalized as their smartphones, brands need to manage different expectations like never before.
Trends such as sustainability, safety, and comfort are demanding great changes within the industry and customer expectations become more multifaceted every second. Brands are looking to leverage data in order to deepen and diversify their relationships with customers while maintaining their differentiated brand image in the market. Often facing conflicts in the values of their target customer subgroups.
Download now to explore ways to help you navigate this new era in mobility.
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