As retailers face recessionary pressures, concerns about consumer privacy and increasingly high standards for personalisation, marketing teams are redefining their strategies. By activating data, retailers can enable better personalisation, more precise measurement and more performance campaigns. In this landscape, the modern marketing data stack has emerged to help businesses capitalise on this opportunity.
Discover this technology guide to deep dive on the range of tools and technologies to help marketing teams collect, analyse and act on data. You will learn:
- The four forces reshaping marketing
- How the modern marketing data stack can help you adapt
- The capabilities that make up the stack
- Recommended tools for: analytics, identity and enrichment, measurement and more
- How retailers can take advantage of the opportunity for automation and predictive analytics