The UK State of Commerce Report 2024

Actionable insights from thousands of retailers and consumers on selling and shopping in 2024 and beyond.


Selling and shopping in the UK is changing.


In January 2024, we surveyed thousands of retailers and consumers to measure the impact of changing economic conditions and uncover critical gaps between customer expectations and industry investment.


The result is the 2024 UK State of Commerce Report.


Harness data-driven insights on the most crucial opportunities in commerce today, from brand loyalty and customer experience to artificial intelligence (AI) and the new era of unified commerce.

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