DAM Survey Infographic
The Power of Visual-First Experiences: Survey Results
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The results of our first independent DAM-focused survey are out, and what they reveal might surprise you - especially the findings regarding what's keeping brands from employing more visual assets across their digital experiences.
- 51% of DAM users cite resource management as the top challenge.
- 50% of respondents cite the cost to create the original asset.
- 48% cite time and resources to create variants needed for multiple channels and devices.
Another revelation: 59% of respondents consisting of creatives, digital marketers, front-end developers, and business leaders see visual assets as critical for market awareness and SEO ranking.
Other topics the survey covers focus on composability, automation, generative AI, and more.
No matter your role or function, if you're a DAM user, these survey findings are sure to confirm or surprise. Dig in and let us know what you think.