Patient Engagement Throughout the Entire Product Lifecycle (October 2024)

In the pharmaceutical industry, patient engagement should be centered in health education, communication, and strategy during drug discovery and throughout the product lifecycle. Cheryl Lubbert, CEO of Reverba, discusses the importance of a patient-first mindset in the industry.

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What you will learn:

Key considerations and best practices for engaging with patients, other consumers, and healthcare providers throughout the pharmaceutical product lifecycle
How timing is everything when preparing to partner with patients and other key audiences early and often from drug discovery through commercialization and beyond
The role of health education and effective communication strategies at every phase of engagement

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