Explore The Next Generation of Marketing
Mix Modeling
Thanks to the continued proliferation of new media channels, devices, platforms, and services, marketers have access to more data than ever before. But that fragmentation can make accurately assessing campaign performance an uphill battle.
Today’s marketing landscape may seem chaotic, but with the right measurement tools in place, it doesn’t have to be. A new TransUnion® whitepaper — The TransUnion TruAudience Modeling Approach: The Next Generation of Marketing Mix Modeling — provides the ideal roadmap to achieve the full potential of your marketing strategies with precision, efficiency and scalability.
Inside, you’ll discover:
- Why changes in the overall media environment are pushing marketers to reinvest in marketing mix modeling (MMM)
- How a combination of MMM, multi-touch attribution, and incrementality testing can work together to power effective performance measurement
- Four innovations TruAudience® measurement solutions bring to the table, including recency weighting, latent instrumental variable implementation, and more
Download your free copy today.
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