Segmentation for a Modern
World
Segmentation has long been foundational in marketing strategies — but not all segmentations are made equally. Many marketers today struggle with segmentation that’s not differentiated from their competitors, and neither granular enough nor actionable.
As the marketing ecosystem evolves, marketers are met with increasing volumes of data and heightened expectations of consumers. So, while the idea of segmentation isn’t new for marketers, now’s the time to revisit requirements for segmentation strategies.
This TransUnion® whitepaper provides actionable insights on relevant topics, including:
- Challenges every marketer must consider when developing consumer-focused marketing plans in today’s changing marketing ecosystem
- Why traditional segmentation solutions are insufficient and unsustainable amongst ongoing addressability hurdles
- Three things marketers need to help transform their segmentation into an instrument that can power robust marketing decisions
- How the identity-powered TruAudience® predictive segmentation framework helps inform targeting, media planning, messaging, competitive strategies, and market and product expansion
Download the whitepaper to learn more about TransUnion’s Consumer Insights solutions.
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