Research
A deep-dive guide on all-things TCO
Are you overspending on your current ecommerce platform? Many businesses focus on initial platform fees, but overlook the hidden costs that can significantly impact their bottom line. The reality is that the total cost of ownership includes platform fees, implementation, maintenance, and the potential loss of conversions.
A recent study of 251 enterprise executives revealed that Shopify has a significantly lower TCO than platforms like Salesforce, WooCommerce, Adobe Commerce (Magento), and BigCommerce. This is not just about the initial price tag, but also the recurring costs.
Key findings from the study:
- Platform Costs: Competitors' platform costs are on average 30% higher than Shopify's.
- Operational Costs: Competitors' operational costs are, on average, 23% higher than Shopify's.
- Implementation Costs: Competitors' implementation costs are, on average, 49% higher than Shopify's.
- Conversion Opportunity: Shopify converts up to 36% better than its competitors.
Don't let hidden costs eat into your profits. Download the TCO guide now to help you understand all the direct and indirect costs associated with different ecommerce platforms.
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