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The Ecommerce Growth Report: EMEA Edition explores ecommerce trends using insights from over 875 million shoppers across Shopify’s platform. Focusing on the EMEA region, the report offers practical strategies to help businesses respond to shifting consumer behaviours, tighter regulations, and advancing technology.
Digital Marketing Trends:
Consumers increasingly expect personalised shopping experiences. With third-party cookies being phased out and AI becoming more prominent, businesses face both challenges and opportunities in reaching their audiences effectively.
Key Consumer Insights:
Mobile commerce continues to grow, with mobile orders up 20% year-on-year and 44% since 2022.
First-time shopper orders rose 17% in 2023. Return shopper orders increased by 59% in two years.
Leading industries include apparel, health and beauty, and home and garden, with case studies like Flying Tiger’s rapid entry into 27 markets and Oh My Cream’s 50% boost in customer lifetime value.
Shop Network Impact:
The Shop app strengthens customer loyalty, with 59% of orders from repeat buyers. Shop Campaigns brought in over 1 million new customers in 2023.
Unified Commerce Benefits:
By integrating online and offline sales, Shopify POS users reported a 150% increase in omnichannel sales.
The report highlights Shopify’s tools and insights, helping EMEA businesses grow in a changing market.
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