Leading Generative AI Deployment for Marketing

Get the latest research from Adobe and EY.

Adobe and EY conducted research to learn how leading executives are approaching generative AI deployment. We uncovered three primary challenges and the solutions for overcoming them. In this guide, we share our in-depth findings on:

  • Providing generative AI transparency while improving customer experience.
  • Transforming novice employees to empowered pros.
  • Driving AI innovation with confident governance.
  • Download your copy to access key considerations and tangible steps your organisation can take to build or refine your generative AI strategy.

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