2025 Global Customer Engagement Review

Braze assembled our fifth Global Customer Engagement Review, which examines key emerging trends for marketers in 2025.


Braze surveyed 2,300 marketing leaders across 18 countries to learn what’s working for top-performing brands, what the future of customer engagement looks like, and actionable solutions to the strategic challenges they present.


In this exclusive Braze review, uncover:


  • The top three trends shaping customer engagement in 2025
  • How messaging, personalization, and AI can enhance customer experiences
  • Exceptional real-life campaigns from top-performing brands


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