How Fivetran Closed $2.3M in New Enterprise Business
Unlock scalable data momentum and accelerate enterprise growth.
Fivetran faced a unique hurdle: their platform humbly operates behind the scenes, making its value invisible to decision-makers. Meanwhile, enterprise deals can stretch 6 to 12 months, while marketing needed to cultivate internal champions to drive adoption.
What did they do? Turned to Pipeline360 for complex, persona-based targeting, putting Fivetran in front of the right data pros at the right time. By layering trusted, behavior-based targeting on top of solid data, Fivetran’s team spent less time chasing form fills and more time converting.
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