5 THINGS TO AVOID WHEN MARKETING TO HR PROFESSIONALS
With more than 190,000 HR professionals worldwide, marketing to human resources (HR) professionals is no easy feat. If you’re looking to sell your product to HR leaders, it’s critical to understand how they buy and why.
HR decision-makers want products that help them hire and retain top talent. They want cost-effective HR technologies that will not only help them perfect ethical strategies for employee experience and engagement, but also build and maintain a culture of success.
Whether you are new to sales or a seasoned professional, marketing to HR managers can be a challenge. In this article we’ll explore five mistakes to avoid, two things you’re getting right (and wrong), and where to start.
