From Search Terms to Smart Prompts: The New Era of Healthcare SEO
Thu, May 28, 2026 11:00 AM EDT (8:30 PM Asia/Calcutta)
Event overview
AI overviews are reshaping how pharma brands are discovered in searches, often turning scattered web content into a single answer that can influence patient, HCP, and brand perception. When those answers are incomplete, misleading or out of sync with approved claims, the result can be clinical, regulatory and reputational risk. This webinar will show how AI-generated answers are formed, where brand misalignment tends to happen and what pharma teams can do to improve accuracy and visibility at scale. It will also cover practical ways to strengthen content structure, evidence signals, technical SEO and escalation workflows so brands can better influence what AI surfaces.
Key Learning Objectives
- Understand the shift from traditional search terms to conversational health prompts.
- Recognize how AI Overviews are reshaping patient discovery and brand visibility.
- Identify the signals that help AI surface accurate, trusted healthcare contents
- Learn how to track AI visibility beyond citations and referrals.
Who Should Attend
- Director of Digital Marketing
- Director of SEO
- Head of Content Strategy
- VP of Marketing
- Senior Manager, Organic Search
- Director of Marketing and HCP or DTC Marketing
Featured Speakers
Victoria Houston
Senior Digital Marketing Manager
LiveWorld
Victoria Houston is a senior digital marketing leader with expertise in AI-driven strategy, website digital management, paid advertising and cross-functional collaboration. She is known for turning insights into action, aligning teams and improving digital performance through thoughtful planning, execution and communication across channels and stakeholders.
Mark Traphagen
Vice President of Product Marketing & Training
seoClarity
Mark Traphagen is the VP of Product Marketing and Training at seoClarity. Their career in digital marketing began 14 years ago when they successfully turned around a failing independent bookstore, bringing it to profitability through innovative content and community building. A former teacher and salesperson, Mark is a sought-after speaker at major conferences like PubCon and SMX. They are a regular contributor to Search Engine Land and Moz, specializing in translating complex search data into actionable growth strategies for Fortune 500 brands.
Complete this form to enter the webcast.
(* indicates required field)