Gartner ® Market Guide for B2B Community Platforms


The 2026 Gartner ® Market Guide for B2B Customer Community Platforms has recognized ten vendors as Representative Vendors, including Gainsight.


In this report, Gartner states that “communities foster trust, which is the number-one factor that B2B buyers cite in their technology purchase decision making.”


Download the 2026 Gartner Market Guide for B2B Customer Community Platforms to learn:

  • Why community is shifting from a standalone engagement channel to a unified customer hub bringing support, success, education, and marketing into a single experience
  • Emerging themes in the community platform market, including the rise of AI-powered moderation and content discovery, generative engine optimization (GEO), and how mature platforms are linking community participation to revenue metrics like NRR and pipeline
  • The five core capability categories that define leading B2B community platforms and Gartner’s recommendations for choosing the right platform for your business

Gartner Market Guide for B2B Customer Community Platforms. Maria Marino, John Quaglietta, Jennifer MacIntosh, Molly Beams. 18 May 2026.

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