How many sources of customer data do you have and actively use?

1-3 core sources (e.g. web, app, CRM), mainly transactional/behavioral data and digital identities and declared interests.3-6 sources including some 2nd/3rd-party data and inferred interests.6+ sources including offline, call centre, in-store, and anonymized digital IDs, but they’re inconsistent.A broad set of online and offline sources feeding a unified, consented first-party data foundation across web, app, contact centre, stores, and cloud data platforms.

How many of your customer data sources are unified into a single profile?

We integrate our web and app data sources.We can connect web, app and CRM for some use cases.We can unify data from multiple systems (e.g. web, app, CRM, data lakes) for key journeys.We have one profile to rule them all: a trusted, real-time profile that unifies customer data across on- and offline sources and can be activated anywhere.

Do you have a true single view of the customer?

Not yet. We rely on tools like CRM, but we don’t have a single, trusted view.We’re close. We have a single view for some teams (e.g. marketing, analytics).If they’re a customer, we can see them. We have a single view used by multiple functions across the business.We maintain a real-time, AI-ready profile for every customer or account that drives orchestration across marketing, product, service, and AI agents.