Do you have processes in place to manage data access and permissions?
Not really - access is ad hoc and hard to track.We have basic role-based access for some systems.We run a well-defined access model for key data sets and tools.We have dynamic, policy-based access and approvals that balance innovation with strong governance across regions and teams.
How readily can authorized users access and use data across departments?
They can… but it’s harder than it should be and often relies on manual exports.Data is accessible to some users, but not consistently across teams or tools.Data is readily accessible and actionable for appropriate teams, with shared standards and documentation.We operate a real-time data “circulatory system” with governed self-serve access, clear documentation, and reusable components (events, attributes, audiences) across the organization.