From Dock to Stock: Modernizing the 3PL Frontline for Maximum Throughput
Thursday, November 12, 2026
2:00 PM Eastern Standard Time
1 hour
From Dock to Stock: Modernizing the 3PL Frontline for Maximum Throughput
Modernizing the warehouse is now a strategic necessity for 3PLs. Facing relentless e-commerce demands and rising operational costs, 77% of warehouse decision-makers agree that transitioning from manual workflows to a digitized floor is essential.
By equipping frontline workers with Zebra’s rugged mobile devices and wearable technology, providers eliminate data friction and boost throughput from dock to stock.
Crucially, this intelligent edge technology is also a powerful retention tool, with 86% of associates stating that advanced workplace technology makes them want to stay with their employer—turning a connected workforce into your ultimate competitive advantage.
Key Takeaways from this webinar:
- Augmented Workforce & Eradicated Errors: Maximizing Productivity & Accuracy
- Orchestrated Assets & Real-Time Communication: Overcoming Noise and Silos
- The Retention Loop: Technology as a Talent Magnet
Speakers:
Matthew Berardi
Industry Principal – Transportation & Logistics North American Strategy Group, Zebra Technologies
Matthew Berardi is the Industry Principal, Transportation & Logistics for Zebra Technologies. He has spent over 30 years in the T&L industry in leadership roles for global parcel carriers and logistics providers. During his career, he has led the design and deployment of multiple frontline technology and warehouse automation solutions, and has held executive roles responsible for various engineering functions, including Operations Technology Development & Innovation, Industrial Automation Engineering, Operations Planning, and Systems Support.
Wes Coleman
Industry Principal – Warehouse, North American Strategy Group, Zebra Technologies
Wes Coleman is the Industry Principal for Warehousing at Zebra Technologies. The Industry Principal role provides the opportunity to leverage his cross-functional knowledge and experience in modernizing the warehouse by optimizing the use of IT and leveraging automation. Wes has been an operational excellence leader in the Warehouse, E-commerce, and 3PL space for 35 years.
Host: David Maloney
Group Editorial Director, DC Velocity and Supply Chain Xchange