For Samsonite, understanding consumer preferences, needs, and expectations has another purpose as well: to provide the payment options and streamlined commerce experiences that convert first-time buyers into brand loyalists. PayPal serves as a marketing engine for Samsonite, providing the company with in-depth insight into how its customers shop online, and the tools to influence purchase decisions as they shop. With solutions like PayPal Pay in 4, Samsonite can convert more customers and grow basket sizes, through a recognized and trusted buy now, pay later (BNPL) option.