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Your Guide to Content Syndication Success Phase 2

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A robust demand programme has multiple interactive elements, including content syndication (CS).

For CS to succeed, you must understand its role, what the right content and leads look like, and how to pick the right partners. Our phase 2 guide will help you and your team become adept at the design and integration of CS programmes for stronger, more-effective demand generation overall.

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    Download the "Phase 2" guide covering:

    • Chapter 5: Data Governance, Compliance, and Privacy
    • Chapter 6: Data-Driven Demand: Using Intent and Signals to Prioritise Leads and Drive Follow-Up
    • Chapter 7: Integrating Third-Party Content Syndication with Other Marketing Programmes.