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Hyperscaler marketplaces: a fastgrowing model

for software procurement

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This research, commissioned by Omdia and sponsored by Red Hat, predicts that enterprise spending on hyperscaler marketplaces will grow from US$45.5 billion in 2025 to US$163.1 billion by 2030. The report highlights the benefits of marketplace purchasing, including flexible budget allocation, better discounting, consolidated billing, and simplified procurement. Channel partners are expected to play a more critical role in helping enterprise customers purchase through hyperscaler marketplaces.

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