If there's one thing fintech's are good at, it's being flexible. Innovative and nimble by nature, they're experts at adapting to ever-changing customer and market needs. But the last twelve months have been particularly challenging. We're in the middle of an economic downturn. A combination of the after-effects of Covid 19, the war in Ukraine, and rising inflation rates has caused an enormous amount of instability, forcing fintechs to reset and restrategise in order to defend their competitive position. And as if that weren't enough, the economic downturn has introduced another challenge. According to Cifas, identity fraud rose by 22% in 2021 in the UK.