The Data Culture Playbook
Your guide to building business resilience with data
The COVID-19 pandemic highlighted the link between data and resilience. Organizations that could quickly pivot and react to market changes saw a distinct advantage. But these organizations have a common foundation beyond just data and technology—they have a culture of critical thinkers who promote data-driven decision-making at every level of the organization.
As the leader in self-service analytics since 2003, Tableau has worked with organizations of all sizes to deploy and scale analytics. The organizations that experience the greatest success with data have elements Of what we call a Data Culture—a shared mission to enable their entire workforce with data, backed by leadership, a supportive community, and flexible technology.
In a commissioned study with IDC*, we found that organizations with a Data Culture have an advantage in normal circumstances. In a crisis, Data Culture becomes a determining factor driving innovation and the flexibility to adjust amid changing circumstances.
Data-leading companies—those with the most successful Data Cultures—see benefits like:
- 41% greater improvement in production time to market.
- 89% improvements to customer retention and acquisition.
- 45% greater improvement in employee retention.
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