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Personalization At Scale: Media, Entertainment, and

Telecom Industry Spotlight

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With personalization, keep customers glued to their seats.


Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations.


Check out the study Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight to learn how those in the industry are approaching personalization strategies to achieve higher conversion rates and fiercer customer loyalty.

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