7 Inspiring B2B Marketing Campaigns
B2B marketers know how much technology has changed the way that customers interact with brands. Digital is the backbone of our marketing strategies, with a multitude of channels to think about and an endless amount of noise to compete against. Creating original content and thoughtful campaigns that can differentiate your brand is more than just hitting on the next viral sensation (although that’s pretty nice too).
The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand. But sometimes we get stuck in a bit of a rut, and it’s hard to stay inspired. To help you out, we’ve collected examples we love from B2B marketers large and small. These campaigns highlight how clever design and great content can come together to create something that’s more than the sum of its parts. Oh, and drive some pipeline, too.
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