Understanding the Pitfalls of Content Syndication
Content syndication remains a priority investment for B2B marketers. In fact, the 2022 State of Demand Generation Report showed an increased investment in content syndication more than any other tactic out of a list of 14. While a strong content syndication strategy can effectively generate pipeline for your business, every worthy investment carries associated risks. In the case of content syndication, the biggest risk is underperformance caused by common pitfalls such as poor segmentation and data quality, lack of nurturing, and others. This eBook examines these pitfalls and more, and includes strategies for avoiding them to ensure a high-performing content syndication program.
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