Overcoming the Data Deficit: Marketing Attribution for Consumer Packaged Goods
US digital ad spending will climb by another 18 percent for CPG in 2022, according to eMarketer’s forecast. However, due in part to a lack of first-party data, consumer packaged goods (CPG) brands often struggle to accurately identify which marketing channels are driving conversion for their brand and which channels and campaigns are delivering return on ad spend.
Find out why it is more important than ever for marketers to understand how to drive ROI. During this Tech-Talk Webinar, produced by eMarketer, our guests from Neustar, a TransUnion company, and Catalina broke down how CPG marketers can overcome these challenges to understand and improve marketing attribution.
Watch this webinar and learn how to:
- Clearly connect online exposure to sales conversion data
- Identify and understand consumer behavior trends behind walled gardens
- Successfully implement marketing attribution, even if you do not have perfect
first-party data
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