Adweek Leveraging Segmentation for High Performance
Analyzing first‑party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. This is the approach Movio took when it partnered with Neustar, a TransUnion company to understand the characteristics of moviegoers and build custom look‑alike audiences based on an analysis of behavioral and transactional data.
Hear more about segmentation strategies from leaders at Neustar and Movio, who discuss how they were able to leverage these insights to create tailored campaigns targeting high‑propensity consumers across digital, CTV and out‑of‑home channels. You’ll find out:
- How to understand the characteristics of your existing customers through the
lens of segmentation
- Ways to identify which audiences to target to drive efficiency in customer
acquisition
- Tips for achieving scale & consistency across channels, as well as managing
targeting in the context of data deprecation
WATCH WEBINAR