Redefining Identity: Turning a Consumer
Data Strategy into an Engine for Growth
Dynamic shifts in audience geography, behavior and demographics can be a challenge to overcome in the best of times. To remain competitive in today’s more challenging environment, brands need robust, up-to-date and relevant customer data across all channels.
In this guide, you’ll learn:
- How to develop a deeper understanding of customers and better analyze
marketing ROI and revenue contribution
- How to make identity work in a privacy-compliant world
- What marketers are using identity for
Download our eBook to learn how to deliver rich, relevant, consistent and streamlined personal experiences.
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