Reshaping the Role of Identity in Advertising
Data deprecation’s disruption is forcing advertisers and publishers to take a fresh look at identity: how and where it supports advertising, as well as the underlying techniques utilized in its construction.
To explore how advertisers and publishers are approaching a radically changing ecosystem, TransUnion invited a panel of industry experts from Horizon Media, LiveRamp, TransUnion, Mindshare and MediaMath to the 2022 Brave New Worlds event — a leading educational resource bringing together industry veterans across brand, agency, platform and analyst communities.
Watch the video to hear the discussion on the foundational identity methodologies that matter most, and how they help brands and publishers rethink identity’s role in advertising.
Speakers
Laura McElhinney
EVP, Chief Data Officer, Horizon Media
Travis Clinger
SVP, Addressability and Ecosystem, LiveRamp
Ryan Engle
VP Identity Products, Platform Partnerships, and Credit Marketing, TransUnion
Terence Scroope
Executive Director, Customer Strategy, Mindshare
Joanna O’Connell
Former VP, Principal Analyst at Forrester, Former CMO at MediaMath
Complete this form
to watch the panel