Personalization strategy workbook
Personalization — it isn’t always easy and it goes beyond knowing someone’s name. It’s evolved far past the <insert name> line in newsletters, and has branched out into targeted content, customized customer journeys and tailored experiences. A successful personalization strategy is critical to delivering engaging digital experiences. But without the right process and tools, it can be difficult to build personalization that actually works.
With this workbook, you’ll be able to get started on your personalization journey — fast.
Key takeaways:
- Learn how personalized content leads to better engagement
- Understand why you need a new playbook for personalization
- Discover steps to implement intent-based personalization
- Identify five quick wins to get you started
- Take steps to build a personalization stack with Contentful and Uniform
Get your copy