THE CPG GUYS: OUTCOME-BASED CUSTOMER JOURNEY MARKETING
The CPG Guys are joined in this episode by our own Dan Perez, SVP of CPG media solutions at Epsilon. In this episode, the experts answer pressing industry questions, like:
- How Publicis Groupe's acquisition of Epsilon creates synergy for clients, coupled with the addition of Citrus Ad.
- Why our latest solution—verified purchase optimization powered on the IRI platform—means a better analytics engine for optimization.
- How we measure success for our CPG clients, and what metrics truly matter when it comes to measurement.
- How Epsilon can help brands retain their most loyal customers and keep them from brand switching due to price promotions.
- Our key capabilities and data assets.
- Why AI and ML is at the center of everything we do, and how we leverage the power of tech to analyze and forecast.
It's a stimulating and fun conversation you won't want to miss.
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