The Forrester Wave™: Digital Asset Management For
Customer Experience, Q1 2022
The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 report shows how each provider measures up and helps application development and delivery professionals select the right one for their needs.
Adobe leads with strong usability and integrations. Adobe offers a suite of creative and experience products. Adobe is a visionary vendor with a portfolio of complementary products that help deliver on the promise of content atomization and scale. Its DAM stands to benefit greatly from its recent acquisitions of Workfront and Frame.io. Adobe has a well-defined market approach that centers on retail, but includes high-tech, financial services, and healthcare. Adobe offers an on-par approach on its planned enhancements and roadmap. While it has a customer advisory board in place, reference customers said they wanted a stronger ability to influence the roadmap.